Creating A Vision

Imagine planning a vacation without any itinerary. You pack a bag, head to the airport, and hope for the best. It might be fun for a day or two, but without a plan, you could miss out on some incredible experiences. Now, think about your business. Do you have a clear roadmap, or are you operating on the hope that "if I build it, they will come"?

Many business owners fall into the trap of thinking that hard work alone will guarantee success. While effort is essential, so is vision. A clear, well-defined vision acts as your compass, helping you navigate challenges and focus on the goals that matter most.

Why Vision Matters

Vision is the foundation of success. When you take the time to imagine your business three years into the future, speaking as if it has already happened, you create clarity and purpose. This exercise is more than just wishful thinking—it’s about setting the stage for intentional growth.

Instead of saying, "I hope I’ll grow my business," say, "Three years from now, my business is thriving with a team of 20 passionate employees. We’ve expanded into two new markets, and our revenue has doubled. Every client who walks through our doors feels valued, and our team culture is one of collaboration and excellence."

Speaking in present tense as though your vision has already been achieved does something incredible—it trains your brain to align your actions with your goals.

From Dreaming to Doing

A vision is only as powerful as the action steps behind it. Once you’ve identified what you want, the next question is: How do I get there?
Here are three actionable steps to make your vision a reality:

1. Get Specific
   Don’t leave your vision vague. Define what success looks like in measurable terms. How much revenue will you generate? What will your team look like? What impact will your business have on your customers or industry?

2. Reverse Engineer the Process
   Work backward from your vision to outline the steps you need to take today, next month, and next year to get closer to your goals. Break it into manageable milestones that feel achievable.

3. Revisit Your Vision Regularly
   Your vision isn’t a one-and-done exercise. Revisit it frequently to ensure you’re on track and to make adjustments as needed. Life and business are dynamic, and your vision should evolve alongside them.

An Example Vision Statement

Here’s a snapshot of what a powerful vision might sound like:
"In three years, my business is a leader in the industry, known for our exceptional customer service and innovative solutions. We’ve grown by 50%, built an engaged and loyal team, and have been featured in major industry publications. I am fully stepping into my role as CEO, focusing on strategy and growth while trusting my team to handle the day-to-day operations with confidence."

Can you see how vividly this paints a picture of the future? It’s inspiring and energizing—and it gives you a roadmap for how to get there.

Conclusion

Your business won’t grow by accident. Like a well-planned vacation, success requires intention, strategy, and the courage to dream big. By sitting down, imagining your business’s future, and speaking it into existence, you’re setting yourself up for clarity and success.

What’s your vision for the next three years? Take some time to think about it, write it down, and watch how this simple exercise transforms your approach to your business.