Are you a Boutique Boss who wants more sales, loyal customers, and a team that thrives when building relationships?
What do you expect your team to say when customers visit your store? Many boutique owners and teams stop at “Let me know if you need anything.” True success is teaching your team to connect, engage, and create experiences customers can’t resist returning for.
As a retail business owner for nearly three decades, one of my superpowers has always been my ability to build genuine relationships with customers. Whether I knew them or not, I always made it a priority to connect. For me, the connection was more important than the sale because I knew the long-term value of a loyal customer far outweighed a single purchase.
I mean “DUH” right? You would think so, but not so fast.
Recently, I visited a boutique and was disappointed—not because the employee was unfriendly (she was actually very nice), but because there was no attempt to build a connection. One moment stood out: another customer mentioned, “I haven’t been here in a long time.” Instead of using this as an opportunity to engage and connect, the employee simply said, “Let me know if you need anything.”
STOP! I would have said, “I’m so glad you came back.” I would have engaged her with a few friendly questions to find out what she’s bought in the past and to figure out how I might make today’s visit unforgettable for her. Mostly, I would have gotten her name, used it, and made a new friend. None of this was done during this boutique visit. The employee made no attempt to get her name (or mine for that matter) and our visit became ordinary, not extraordinary. This is why customers are not loyal!
This missed opportunity highlights a common problem in retail today: customer service that stops at friendliness. True boutique success goes far beyond carrying cute products—it’s about creating an experience customers can’t stop talking about and coming back for.
Here’s the truth: Building relationships with customers doesn’t just happen. It requires intention, practice, and, most importantly, training your staff to do the same when you’re not around. I know this can be tough—I’ve had hundreds of employees in my retail journey, but I’ve also mastered it and can teach you how.
In my signature coaching program, I share the six steps to transform your business from average to extraordinary. These steps aren’t just about survival; they’ll prepare your business to thrive without you and even be sale-ready. My customer service course goes deeper into building loyal customers for life—an absolute game-changer for driving revenue.
Why not learn from someone (THAT’S ME) who has driven millions of dollars in repeat business thanks to loyal customers?
Let me teach you the skills to grow your business, transform your staff, and build lifetime connections. Your boutique deserves more than “friendly.”
Your store, website and shopping experience deserves to be unforgettable.
