a podcast question that challeNGed me
“You mentioned facing significant challenges, like balancing family and work, financial crises, and burnout. How did you push through those tough times, and what advice would you give to other entrepreneurs facing similar struggles?”
This question was asked during a recent podcast episode, and it stumped me. I had to dive back into my memories, and when I did, a lot of sadness came up for me. I almost wanted to say, “I have no idea…next question.” I realized it’s essential to address the hard times and I acknowledge that I pushed a lot of it far back so it wouldn’t come up again.
As a business owner, I’ve faced my fair share of challenges—whether it was struggling with shitty sales, buying inventory that didn’t sell and being stuck with thousands of dollars, hiring employees who stole, lied or never showed up and dealing with unpredictable events like Hurricane Katrina, Hurricane Ida, 9/11 and the pandemic. But through all of it, one thing remained constant: my desire to succeed came from a place so deep that failure was never an option.
“YOU ARE ONE DECISION AWAY FROM MAKING A CHANGE” -Kristi Brocato
I wish I could pinpoint one specific thing that helped me push through the tough times, but it was a combination of resourcefulness, creativity, and sheer willpower. There were days when the phone wasn’t ringing, and customers weren’t walking through the door. But I wasn’t the type to sit around and wait. I reached deep into my customer file, picked up the phone, and made calls. I would reach out to past customers with a simple, “Hey, I haven’t seen you in a while. Come visit me!” Building those relationships was crucial, especially before social media was a thing. My customers became my friends.
I had to pivot during crises I couldn’t control, like natural disasters or global events that slowed the world down. Sometimes, I sold products that weren’t aligned with my store’s core vision, but my priority was feeding my family, and I had to get creative to keep the business going. When the pandemic forced businesses to close, I didn’t. Instead, I made gift baskets out of toilet paper and alcohol. That paid the rent for a while! When I sit and reflect on what the pandemic did to me and my team, it brings tears. Sure, sales doubled but so did our stress. Some people showed up to work, others were scared. Hell, we were all scared. But it didn’t break us, and I think we are much stronger because of those hard times.
So, what advice would I give to entrepreneurs facing similar struggles? First, remember WHY you started your business in the first place. When you’re feeling burned out or ready to give up, sit in quiet reflection and think about what motivates you. There’s a reason you got to where you are today. Your customers love you for a reason. Think about what they want, what’s missing, and how you can bring that to them. Don’t be scared to make changes that can move your business to the next level. You’re operating small if you think you’re alone…you need to MAKE A DECISION to think bigger.
Sometimes, the answer isn’t just in the products you sell—it’s in the sense of community you provide. Over the years, I learned that connection was what many of my customers craved. So, I’d throw open houses, sales events, or parties to unite people. The world has changed, especially with social media, but people still want that sense of connection at its heart. As a retailer, it’s essential to tap into that and build a community around your business. Look at the most successful companies; there is a community around them. They bring people together!
“That’s how you push through the tough times—
by staying true to your passion, getting creative, and never forgetting the importance of connection.” -Kristi Brocato
