"IT WASN’T UNTIL I BUILT A TEAM-LED COMPANY, CREATED SYSTEMS, AND GOT OUT OF MY OWN WAY THAT I WAS ABLE TO FIRE MYSELF TO BECOME THE BUSINESS OWNER I ALWAYS DREAMED OF. I FOUND FREEDOM IN MY BUSINESS WHICH GAVE ME CHOICES THAT I NEVER HAD BEFORE."
-Retail Business Coach, Kristi Brocato
Are you an overworked business owner?
• Do you approve every decision? Your hands are in everything!
• Do you have a team but still need to guide them at every step?
• Do you question whether the business you love is still worth it?
• Do you think, “If this is what success looks like, is it even worth it?”
• Do you constantly put out fires and hardly ever focus on growth?
• Are you tired of being the hero and fixing all the problems?
• Do you wonder WHY SALES ARE DOWN but feel unsure how to fix it?
There’s a better way to lead your business with confidence and freedom.
Let’s get you there!
Imagine a business that is no longer putting out fires for your team, systems and processes are working, customers are happy, and revenue is up even when you’re not there. Imagine having the freedom to work IN your business when you choose and spending time working ON the strategies that help you grow.
Meet Your Coach!
Hi! I’m Kristi Brocato—your business coach with 30+ years in the retail trenches. Known as a customer experience expert and retail rockstar, I’ve helped hundreds of boutique owners just like you stop surviving and start scaling. Through 1:1 coaching, business owners get real-time support on their biggest challenges — from team trials and merchandising missteps to marketing gaps, customer experience breakdowns, cash flow chaos and profit problems. My clients gain clear strategies, mindset shifts, and actionable tools they can apply immediately to move their boutique forward. It’s time to reset, rebuild, and rise in retail.
Let’s make it happen—click below to book your free 30 minute coaching session!
What Clients Are Saying
“My confidence in running my store and growing sales has improved tremendously. Working with Kristi has been a game changer. I feel empowered and genuinely proud of my growth. We’re developing my systems and processes to improve team training, boost sales and build a stronger social media presence. I’ve also become a stronger, more confident buyer, making decisions that align with my store’s vision and goals.
The Retail Lab has truly shifte my mindset. My fears of failure have transformed into forward-thinking and a growth mindset. I’m excited about what the future holds and grateful for this incredible journey with Kristi.” -Maddy C, owner Maddy J Boutique
“Working with Kristi has been a pivotal experience for the wholesale business side. Her deep knowledge of the retail industry, combined with her strategic approach, has transformed how I manage and grow wholesale. Kristi’s personalized insights and tailored recommendations are invaluable-she takes the time to understand my unique goals and creates a custom plan for success. Her dedication and hands-on guidance have provided exactly the direction I needed. I highly recommend her to any business owner seeking expert mentorship and results-driven strategies to elevate their operations.”
-Kayla, Wholesale Manager of Girls Love A Monogram
At The Retail Lab, we believe that small business owners are the hardest-working people on the planet, but most feel stuck in the weeds of their operations. Through our Signature Program, BOSS UP, we empower entrepreneurs to take charge of their businesses with clarity and confidence.
This 12-session strategy helps owners diagnose what’s broken, envision a path forward, and execute transformational change to achieve freedom and success.
Beyond business strategy, The Retail Lab is a community. Owners can connect with like-minded peers through our complementary monthly Mastermind.
The Inside the Lab blog and upcoming podcast, Boutique Boss, deliver hot seat coaching in the moment so guests and listeners leave with actionable insights to scale with confidence.
Our Pocket Mentor Membership is a lifetime membership program for existing clients. You can have unlimited coaching access whenever you need guidance, reassurance, or support on your journey to freedom. Plus, you can receive discounts on future coaching sessions, half-day workshops, market trips, and more.
Subscribe to my Newsletter: Inside The Retail Lab
Here, I share my passion for helping small business owners navigate the challenges of entrepreneurship. For nearly three decades, I worked tirelessly to build a $3 million retail business—a journey filled with hard lessons, long hours, and sacrifices. Like many business owners, I often gave what was left of me to my family after exhausting days and spent countless weekends at my shop instead of cheering for my kids at their sporting events.
Through trial and error and perseverance, I discovered trade secrets and strategies that allowed me to build a thriving business without losing myself. Now, my mission is to share these insights with others.
I started this publication as a space to tell real stories—about success, struggles, and the lessons learned along the way. Inside The Retail Lab isn’t just about coaching; it’s about connection. Here, we’re building a community of like-minded business owners who support one another in the often-isolating journey of entrepreneurship.
Whether you’re a retail owner looking for inspiration or a small business entrepreneur eager for strategies, I hope my stories and tips help you do things differently—creating a business and life you genuinely love
